Thoughts and insights on brand building
This past weekend I attended the “Can You See Me” – Women, Leadership and Race Summit at the University of Maryland College Park. This A-mazing event was hosted by my rockstar client – Ms. Yolanda Johnson, Founder and Lead Facilitator at Beyond Measure. I wasn’t just attending this event because I wanted to support Yolanda – but I was also attending with an open-mind and a desire to absorb information, exchange experiences and learn from others and quite frankly it was sweet to have a little me-time for a few hours.
“Can You See Me” allowed me to reflect on my worth and my whole-being as a woman, specifically a woman of color, an entrepreneur, a semi-millennial, and a leader! If you weren’t #woke or at least had a desire to #wakeup by the time you left, you missed the point of the summit. While sitting in my chair and looking around the room – I was reminded of how Yolanda leveraged the Beyond Measure brand as a platform to bring together women of all ethnicities, ages and professional backgrounds to create a dialogue around race, diversity, inclusion and leadership.
How can we use our brand as a platform to share our message? I’m glad you asked…
I know what you’re thinking – who’s going to listen, who wants to hear me. Trust me – you have an audience.
Leveraging your brand as your platform not only allows you to get your message out there, but it contributes to your brands authenticity. By putting in play one or all of three ways above we’re making ourselves some what vulnerable – however we’re putting ourselves out there, building brand awareness, which is a plus when it comes to enhancing your brand, but can also be a little scary. No worries – you got this!