G. Lynn Concepts



Personal branding …

Really caught on when Tom Peters wrote the Article a Brand Called You in a 1997 issue of Fast Company magazine. He noted that everyone is a brand and has a chance to stand out; not just the large consumer product companies with massive marketing budgets…

“You are a brand. You are in charge of your brand. There is no single path to success to create the brand called You. Except this: Start today. Or else.”

A personal brand is the total experience of someone having a relationship with, who you are and what you represent as an individual; as a leader. One of my favorite quotes is:

“Personal Branding is a leadership requirement not a self-promotion campaign.”- Glenn Lopis

You’re probably on this page because you’ve thought about working on your personal brand, or maybe you’re not sure what that really means for you. Well you’ve come to the right place. I LOVE working with folks that know they need to do something for their “brand” but they’re not quite sure what…

I abide by one simple equation, Strategy + Creativity = A Successful Brand. That translates to these key five steps:

  1. Understanding your purpose
  2. Knowing your audience
  3. Identifying the right channel and developing a plan
  4. Crafting consistent brand elements and compelling messaging
  5. Implementing your strategy/Evaluating your efforts